Founded in 2001, Appload has attracted a top skilled team with a unique mix of industry, business and technology expertise in telecommunications, mobile Internet, IT and B2C marketing.

The company is based in Stockholm, Sweden and employs executives and staff that bring their own extensive experience in telecoms from previous positions in companies like Ericsson, Siemens, Deutsche Telecom, Telia, O2, Telefonica, Motorola and Nokia. The company is focused on creating business opportunities and enhanced customer value for mobile operators and service providers targeting the expansive mobile data market.

Appload offers attractive solutions for mobile multimedia, entertainment and business services, content delivery, messaging and interactivity. What Appload do best — better than others — is to deliver innovative solutions to service providers who are looking for a low entry barrier/TLC.

Member of the Open Mobile Alliance (OMA)
Membership of OMA reflects Appload's philosophy that success in the mobile service market can only be achieved by building on common standards and interoperability. Appload is an OMA member since 2002.

The mission of the Open Mobile Alliance is to facilitate global user adoption of mobile data services. By specifying market driven mobile service enablers, OMA ensures service interoperability across devices, geographies, service providers, operators, and networks, while allowing businesses to compete through innovation and differentiation.