Appload's business idea is to increase revenue for mobile service providers (operators, portals, etc.) by offering services and solutions targeted at all types of users, from the inexperienced to early adopters.

For Appload, there is no such thing as the average mobile customer or end-user. What we see are individual persons around the globe, each having their own level of interest, know-how and perception of what value mobile services can give to them. The more a service provider can tailor their services to meet each individual's specific interests and needs, the more success will come from their mobile service business.

With the Inspire Suite, Appload introduces a palette of carefully thought through mobile data services that are designed to attract different groups of individuals. Built on architecture with re-usable components, uniform user interfaces and common integration points, the services can run individually or in symphony.

Simplicity in all aspects has been the motto when designing these services. It is easy for the end-user use the services and make purchases. It caters for easy integration in the service provider network, and it is based on an architecture enabling the lowest possible cost of ownership.