Bringing an entertaining music service to fixed and mobile network phone users has never been easier with Inspire Music Dedications. For the first time, users may send music messages to each other simply by making a phone call. This self-promoting service combines chart toppers, classic songs and celebrity greetings with the ability to send that special song to your friends on any phone and over any network.

ENTERTAIN THE WORLD
For the first time, service providers can offer a mobile entertainment service that spans both fixed and mobile networks. People will find that the service is ideal to celebrate special occasions such as birthday greetings, Christmas wishes and more. By selecting a time and date, the user can choose when their friend will receive the dedication.

The Inspire Music Dedications service attracts the widest possible audience by providing step-by-step instructions for novice users and handy shortcuts for more experienced users. At the touch of a button, a user can use any phone to select a song and record a message for a friend to hear.

The service also features SMS notifications for customers that wish to know that their music dedication has been delivered successfully. This reinforces the customer experience and satisfaction is increased with the knowledge that the customer's dedication has been delivered successfully. When a user sends a greeting to a friend, an advertisement for the service is automatically included, promoting the service and increasing the visibility of the operator to new markets and customers.

The service is intuitive and easy to use and is based on premium rate calls, eliminating the need for an advanced billing infrastructure.

KEY FUNCTIONALITY
The key feature of the Inspire Music dedication service is its simplicity for both customers and operators. Using existing premium call services, operators can quickly deploy the service, which is then available to any phone user in the country. Dedications can include an advertisement to promote the service and increase brand recognition.

Users are already familiar with using automated phone systems when dialling other types of service and the Inspire Music Dedications service works in exactly the same way. Customers are further aided by the intuitive menu choices and helpful tips.

For Service Management, the solution has an easy to use content management interface, allowing the service provider, or a third party content provider, to upload, manage, categorise and label all tracks in the music selection. The service also handles royalty tracking with detailed records on how many seconds each song has been played making it easy to compile royalty reports.

> Download white paper (pdf)