The concept of personalized ringback tones is a natural development of the current ringtone download market. Ringback tones allow mobile subscribers to customise their call connection tone with music, celebrity greetings or even jokes. Callers to the user's phone hear the selected content while the phone is ringing instead of the traditional beep-beep tone.

With the Inspire Personalized Ringback Tones solution from Appload, service providers can retain and further develop their ringtone business by offering a unique differentiating concept. The opportunity for viral marketing is high — potential customers will be exposed to the service involuntarily when calling family & friends.

The solution works in concert with an IVR and an IN SCP/SEP to create a service that manages music content, royalties, subscriber configuration and provisioning.

EXPRESS YOURSELF
Give friends and family your personal touch while calling you. Show a glimpse of your mood and personality by playing different music or jokes while they wait for you to pick up the phone. Make a statement with your choice of music. What can be a better trigger for an opening line with a new friend than your choice of music — and how they too can subscribe to the service?

Define what tones shall be played to callers by browsing and selecting from the extensive music catalogues provided by the Inspire Personalized Ringback Tones.

Make the service even more interesting by configuring different tones for different people, or decide which ringtone to play at different times during the day. Why not let your party friends, tennis team or closest family hear a dedicated ringtone.

END USER EXPERIENCE
The Inspire Personalized Ringback Tones solution offers user interfaces for everybody, fixed or mobile, advanced or novice. Ring the automated voice response system for step-by-step instructions or set up the service using a web or WAP browser. See the advertisement in the paper and send an SMS to get the latest chart topper.

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